Sunday, March 11, 2012

Corporate Identity

1) What is your business?
An application/channel for people to watch sports.

2) Describe your business in one sentence
We allow our users to control the camera angles they're viewing while watching various sporting events.

3) Who is your target audience?
Sports fans/Men.

4) Who are your competitors?
Sports channels/websites such as ESPN.

5) What makes them better/worse than your product/service?
ESPN doesn't allow you to customize the angle at which you can watch games, however they have been around since the 70's and are known worldwide.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)
No, this is a new company idea.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
N/A

8) How do you want your image to be seen in two years?
I want my company to be seen as an easy, fun, and creative way to watch different sports.

9) If your company was an animal, what animal would it be and why?
A bird because the company is named "Bird's Eye View." haha And because you can watch sports from all angles as if you were a bird and could fly to different spots in the stadium.

10) If your company/brand was a person, who would it be and why?
Derek Jeter, because he is fast, and willing to go above and beyond.

11) If your company/brand was an object, what would it be?
      A baseball.

12) If your customer was a cartoon character, who would it be?
For some reason Hey Arnold comes to mind.....haha

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