Monday, April 16, 2012
Monday, April 9, 2012
Wednesday, April 4, 2012
Commercials
1) http://www.youtube.com/watch?v=qQGulcSbNiY
What is the visual style of the film (animated, live action, stop motion)?
It's live action.
What is the tone (happy, sad, scary, funny)?
The tone is funny and happy especially because of the dog. It catches people's attention.
What is the product they're selling?
Bud Light.
Who is their Target Audience?
Men, ages 21+. Also women because the "cute" dog would appeal to them.
What is the 'problem' that the product is solving?
Thirst.
How does the commercial talk about these problems?
The dog "fetches" their beers when their thirsty.
Do you feel that the commercial is successful? Why?
Yes, because it gets the point across and has a wide appeal. The humor helps too.
2) http://www.youtube.com/watch?v=70h8B3W2u_4&feature=related
What is the visual style of the film (animated, live action, stop motion)?
There is animation and live action mixed.
What is the tone (happy, sad, scary, funny)?
The tone is happy and funny.
What is the product they're selling?
M&M's
Who is their Target Audience?
Young Adults.
What is the 'problem' that the product is solving?
Hunger. Sweet Tooth.
Do you feel that the commercial is successful? Why?
Yes. I feel that the commercial is successful because the characters are consistant with their other commercials and the humor is catchy and memorable.
3) http://www.youtube.com/watch?v=owGykVbfgUE
What is the visual style of the film (animated, live action, stop motion)?
It's recorded, live action.
What is the tone (happy, sad, scary, funny)?
The tone is funny.
What is the product they're selling?
Old Spice men's deodorant.
Who is their Target Audience?
Their target audience is men, so that they will buy the deodorant. But also could be targeting women because they want "their men" to smell good.
What is the 'problem' that the product is solving?
Body oder.
Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
The character is on screen.
Do you feel that the commercial is successful? Why?
Yes, because it describes the product in a humorous way. Also, the commercial has developed into a series of commercials featuring the same character and idea.
4) http://www.youtube.com/watch?v=mDm6iKH38C0
What is the visual style of the film (animated, live action, stop motion)?
Live action/semi-animated.
What is the tone (happy, sad, scary, funny)?
Funny.
What is the product they're selling?
E-Trade insurance.
Who is their Target Audience?
Middle-age.
Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
The character is the baby on screen.
Do you feel that the commercial is successful? Why?
Yes, because it is humorous and the character has become familiar.
5) http://www.youtube.com/watch?v=S2nBBMbjS8w
What is the visual style of the film (animated, live action, stop motion)?
Animated
What is the tone (happy, sad, scary, funny)?
Happy.
What is the product they're selling?
Coca-Cola
Who is their Target Audience?
Kids and adults
What is the 'problem' that the product is solving?
Thirst.
Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
No narration.
Do you feel that the commercial is successful? Why?
Yes, because it has a broad appeal. Kids would like the commercial because it's cartoonish and adults would like it because of the new way this traditional commercial is carried on.
What is the visual style of the film (animated, live action, stop motion)?
It's live action.
What is the tone (happy, sad, scary, funny)?
The tone is funny and happy especially because of the dog. It catches people's attention.
What is the product they're selling?
Bud Light.
Who is their Target Audience?
Men, ages 21+. Also women because the "cute" dog would appeal to them.
What is the 'problem' that the product is solving?
Thirst.
How does the commercial talk about these problems?
The dog "fetches" their beers when their thirsty.
Do you feel that the commercial is successful? Why?
Yes, because it gets the point across and has a wide appeal. The humor helps too.
2) http://www.youtube.com/watch?v=70h8B3W2u_4&feature=related
What is the visual style of the film (animated, live action, stop motion)?
There is animation and live action mixed.
What is the tone (happy, sad, scary, funny)?
The tone is happy and funny.
What is the product they're selling?
M&M's
Who is their Target Audience?
Young Adults.
What is the 'problem' that the product is solving?
Hunger. Sweet Tooth.
Do you feel that the commercial is successful? Why?
Yes. I feel that the commercial is successful because the characters are consistant with their other commercials and the humor is catchy and memorable.
3) http://www.youtube.com/watch?v=owGykVbfgUE
What is the visual style of the film (animated, live action, stop motion)?
It's recorded, live action.
What is the tone (happy, sad, scary, funny)?
The tone is funny.
What is the product they're selling?
Old Spice men's deodorant.
Who is their Target Audience?
Their target audience is men, so that they will buy the deodorant. But also could be targeting women because they want "their men" to smell good.
What is the 'problem' that the product is solving?
Body oder.
Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
The character is on screen.
Do you feel that the commercial is successful? Why?
Yes, because it describes the product in a humorous way. Also, the commercial has developed into a series of commercials featuring the same character and idea.
4) http://www.youtube.com/watch?v=mDm6iKH38C0
What is the visual style of the film (animated, live action, stop motion)?
Live action/semi-animated.
What is the tone (happy, sad, scary, funny)?
Funny.
What is the product they're selling?
E-Trade insurance.
Who is their Target Audience?
Middle-age.
Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
The character is the baby on screen.
Do you feel that the commercial is successful? Why?
Yes, because it is humorous and the character has become familiar.
5) http://www.youtube.com/watch?v=S2nBBMbjS8w
What is the visual style of the film (animated, live action, stop motion)?
Animated
What is the tone (happy, sad, scary, funny)?
Happy.
What is the product they're selling?
Coca-Cola
Who is their Target Audience?
Kids and adults
What is the 'problem' that the product is solving?
Thirst.
Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
No narration.
Do you feel that the commercial is successful? Why?
Yes, because it has a broad appeal. Kids would like the commercial because it's cartoonish and adults would like it because of the new way this traditional commercial is carried on.
Monday, March 26, 2012
Brochure
Wednesday, March 21, 2012
Business Card Changes
I changed the colors to keep a consistant color scheme.
I also added the twitter and facebook links to the back as well as a contact to the front.
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